An Interesting Take on Marketing

Sticking with my JSP theme, today I’m coming to you with something from the strange Japan files. I don’t know if it’s still there, but back in 2008 a men’s clothing store in Kawagoe’s Crea Mall (a shopping street) had a… unique marketing technique. They put a mannequin with a scary horse head out on the main street, usually dressed in their clothes, in a bid to draw in traffic. Apparently it worked because that thing was out there every day, always dressed for the season. When Christmastime came around, after passing it multiple times a week for months, Annie and I finally had to get a picture.

Scary horse mannequin: Santa Edition. Co-starring Annie.


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